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Today I’ll critique the ad above by Fisher Investments, in the print edition of the Wall Street Journal.
Today I’ll critique the ad above by Fisher Investments, in the print edition of the Wall Street Journal.
Overall it is an effective ad but could be improved. I've seen these folks running direct-response ads in the WSJ for years, along with Great Courses, Stauer and the Hong Kong tailors (Mr. Daswami) [link].
You can tell who understands direct-response marketing and is likely making money, vs. those doing "brand awareness" campaigns in the WSJ: Dell, Oracle, Salesforce, IBM, Kingdom of Saudi Arabia—Neom [1].
Nothing wrong with "brand awareness" as long as you are clear about your goal. Problem is, many startups copy what they see the big boys doing, and lose their shirts! In direct -response, you build brand as a residual effect of profitable sales!
Overall it is an effective ad but could be improved. I've seen these folks running direct-response ads in the WSJ for years, along with Great Courses, Stauer and the Hong Kong tailors (Mr. Daswami) [link].
You can tell who understands direct-response marketing and is likely making money, vs. those doing "brand awareness" campaigns in the WSJ: Dell, Oracle, Salesforce, IBM, Kingdom of Saudi Arabia—Neom [1].
Nothing wrong with "brand awareness" as long as you are clear about your goal. Problem is, many startups copy what they see the big boys doing, and lose their shirts! In direct -response, you build brand as a residual effect of profitable sales!
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